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March 12, 2026
Short-Form Video Dominates Weekly Viewing Among Younger Audiences, (% of adults in the Great Britain who watch each type of video content at least weekly, by age, Oct 2025)
Methodology
Data is from a March 2026 YouGov analysis as cited in company blog. 2,035 adults in Great Britain ages 16+ were surveyed online during October 20-27, 2025. Results were weighted by age, gender, education, region, and social grade to be representative of the national population, reflecting the latest Office for National Statistics (ONS) estimates.Chart Title
Short-Form Video Dominates Weekly Viewing Among Younger Audiences, (% of adults in the Great Britain who watch each type of video content at least weekly, by age, Oct 2025)Publication Date
March 12, 2026