Health

At the end of the day, we think the value of Hims & Hers’ new sex report lies more in the titillating topic than the novelty of its findings.

Primary care disruptors could reel in patients with $0 telehealth: We unpack Blue Cross MA’s new tie-up with Carbon and Health and Firefly Health and explain why consumers will ultimately benefit.

Zooming in on young Hispanics and healthcare: We look at the US Hispanic population’s attitudes toward healthcare and what providers and marketers need to do to get the younger generation engaged.

Humana, CVS battle for Cano Health: We unpack why the two companies are going after primary care disruptor Cano, and posit which player might have the upper hand.

Smartwatches and fitness trackers face slump: Rising inflation, economic uncertainty, and slowing innovation are ending pandemic-era hyper-growth as the segment matures.

Meta tries to skirt around ATT: A lawsuit alleges that the social media giant injected tracking code into its in-app browsers, breaking privacy rules.

Nvidia’s new edge AI computing platform highlights the need to protect surgical robots and medical devices from hacking.

Pfizer expands its agreement with CytoReason by five years to boost AI’s role in drug development. We spotlight the trend in the pharma world.

We detail the challenges the top meditation apps could face this year.

We forecast that there will be over 25 million US Apple Watch users this year, nearly half of all US smartwatch users. But Apple is seeking a bigger piece of the pie, leaning into health and safety features with its latest Watch devices to attract new (and current) users.

We detail why Signify Health’s physician network is important to CVS, and how the purchase will help Aetna contend with Humana.

Value-based care for seniors and Medicare members helps Walmart keep pace with Walgreens and CVS.