By betting on Inner Circles, Snap aligns social commerce with Gen Z habits, though shopping isn’t a natural Snapchat behavior.
After passing 400 million users, Meta will open global Threads ads next week, inviting easy campaign extensions with brand safety built-in
The FTC is appealing the Meta monopoly ruling; but while a breakup would disrupt cross-platform buying, fragmented user attention still weakens the FTC’s hand.
This FAQ covers how consumers shop on social platforms and what it means for brands.
Threads beats X in daily active users on mobile as Meta’s established ad stack makes Threads a safer long-term bet for community-driven social ads.
TikTok-led campaigns fell 48% YoY as brands pivoted from platform risk toward flexible, reusable user-generated content.
A high-profile disabled account prompts a board probe, marking tighter oversight and gaps left by rapid policy shifts.
Newsletters are becoming creator power centers; onfluencers owning their audiences is reshaping how they monetize—and how brands leverage those audiences.
This FAQ breaks down livestream shopping trends and what they mean for marketers
TikTok’s new EU age verification rules could squeeze marketers, but similar changes have strong consumer backing worldwide.
This FAQ breaks down what’s next for the creator economy and how marketers should respond.
This FAQ outlines what marketers need to know to connect with Gen Z.
CTRs and CVRs rise with repeated YouTube creator integrations—proving the ability of repeat brand exposure to drive action.
As Reddit grows, Digg appeals to advertisers by prioritizing trust, moderation, and real participation
TikTok users ages 25-44 lead all age groups in taking action after seeing ads, with 54% gathering more info about products and 47% making purchases, according to an October 2025 survey from Edison Research.
Golden Globes TV audiences dipped 7% YoY while social buzz hit a record 43M reactions—requiring marketers to adapt.