A new partnership combined with TikTok's short-form clips and creators help brands reach mobile-first sports fans beyond game day.

The Supreme Court’s tariff relief offers incremental upside and could add billions to search and social spending.

TikTok’s engagement gap with Instagram and Facebook is widening, but volatile reach means brands must turn spikes into lasting customer ties.

Teens live on their phones, bouncing between short-form video, gaming, shopping, and AI. As social feeds become storefronts and AI doubles as a tool and companion, brands must rethink how they earn attention—and trust—in teen digital life.

Healthcare and pharma marketers should ramp up social listening and host expert Ask Me Anything sessions to drive engagement without feeling intrusive.

Snapchat+ hits 25 million subscribers as its ad growth stalls.

This FAQ addresses the fundamentals of mcommerce and the trends shaping 2026.

Media habits keep evolving as digital gains ground faster than traditional declines. Video is absorbing more attention, screens are doing more of the work, and the central battle is for a share of limited consumer time.

Instagram is reportedly expanding Meta's ecosystem with Instants, a Snapchat-style app that would add inventory and reach, reinforcing Meta’s ad dominance.

More than half (54%) of TikTok users ages 25-44 have gathered more information about a company or product after hearing about it on the platform, according to a December report from Edison Research.

Fan remixes are turning into an attention engine, and brands that design for reinterpretation stand to win.

Automation is now table stakes in social advertising. Platforms are pushing AI-driven campaigns at scale. But advertisers still demand control, transparency, and brand safety—and it’s all reshaping how performance media gets bought.

In 2026, economic uncertainty is quietly reshaping consumer payment behavior, driving shifts across cards, cash, BNPL, and emerging alternatives as households adapt how they manage spending and access liquidity.

US fashion ecommerce is maturing just as AI, social commerce, and resale gain traction. Slower growth and costly returns are raising the stakes, reshaping how consumers discover, decide, and buy.

YouTube now outpaces Reddit in AI citations as models prioritize transcripts, metadata, and explanatory formats over engagement signals.

TikTok reliably draws strong results that make it a must-have for short-form social advertising, even amid uncertainty.

This FAQ examines how shoppable media works, where consumers engage with it, and how marketers should evaluate these emerging formats.