On today’s podcast episode, we discuss the most interesting moments from ShopTalk, the three types of consumers retailers need to be thinking about, and whether retailers are overestimating or underestimating where AI is actually showing up in the customer journey. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Carina Lamb.
US electronics and software brands grew total media ad spending 22.2% in H1 2025, then slowed sharply to just 3.2% growth in H2, according to a January report from MediaRadar.
AI is moving upstream, showing up earlier in the decision-making process and increasingly shaping what happens next.
Q4 TikTok video views jumped 68% as wellness, CPG, and retail soared—proof TikTok is now a sales engine.
In today's podcast episode, EMARKETER Vice President & Principal Analyst, Sarah Marzano, examines what's holding in-store back, what it will take to overcome these constraints, and where the most meaningful opportunities lie as retailers work to scale the next stage of retail media.
In a crowded digital environment, 80% of advertisers say audio delivers higher audience attention and less distraction, according to new Spotify research. As trust and focus become harder to capture, audio is emerging as a more reliable way to reach listeners.
As Apple celebrates its 50th anniversary, we dive into how the company has grown as leader in marketing, retail, and Services—and what’s next.
Offsite media retail represents a growing opportunity for advertisers and retail media networks (RMNs), as outlined in a session during EMARKETER's Commerce Media Trends Summit last week.
MPA backlash forces a rethink of borrowed ratings, exposing risks of using third-party trust markers.
A leaked Amazon deck positions its Rufus AI shopping assistant as a high-intent retail media channel with CPC pricing on the horizon.
Brand storytelling, iconic retail, and fast-rising Services lock in users and challenge rivals on profitability and loyalty.
The tie-up promises scale, but integration and debt challenges could threaten success.
Employees feel accountable for customer experience, but few say their brands consistently deliver on that promise.
New terms shift liability to customers as Gemini integration nears.
TotalView merges linear and CTV data across 70 million EU TVs, giving planners deduplicated, cross-channel clarity.
Live sports and sport fans offer a huge opening for increased volume and new sign-ups.
After U.S. Bank and Mastercard picked up the portfolio, Amex can use its new Graphite card to stay ahead.
Increasing credit by 50% could help Square capture business usually held by incumbents.
34% of Gen Zers have no emergency savings, more than double the share of baby boomers (16%), according to a February report from Bankrate.
In today’s podcast episode, we discuss the various reasons why Americans consume news, how they receive information, and the evolving behaviors emerging from their growing distrust of the news media. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Research Jennifer Pearson and Associate Director of Research at Pew Research Center, Michael Lipka. Listen anywhere, or watch on YouTube and Spotify.