Employees feel accountable for customer experience, but few say their brands consistently deliver on that promise.
TotalView merges linear and CTV data across 70 million EU TVs, giving planners deduplicated, cross-channel clarity.
Slackbot unifies 8,600+ tools and agents, turning chat into a command center for enterprise workflows.
Heavy AI use fuels skepticism as “AI slop” erodes trust, forcing brands to prioritize quality, authenticity, and human oversight.
Instagram Plus tools may offer extended Story life, rewatch data, and new traffic insights to boost performance.
Anthropic doubles its paid users as ethics stance, viral ads, and new features drive Pro-tier upgrades.
In today’s podcast episode, we discuss why YouTube is the “new king of all media,” the strategies most likely to help competitors catch up, and what—if anything—might trip YouTube up. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Marisa Jones. Listen everywhere, or watch on YouTube or Spotify.
Behr Paint enlisted influencers to help consumers feeling stuck in their DIY projects. Through April 2, consumers can call 1-877-ASK-BEHR to leave a voicemail for DIY creators Tyler Cameron and Shayna Alnwick.
Algorithms summarize the news, nudging marketers beyond legacy outlet mentions.
For brands, that means stronger customer experience and leaner operations could distinguish winners from laggards.
Personalized homepages and smarter recommendations aim to lift engagement and sales.
Netflix and rivals raise prices, driving churn and turning ad-supported plans into the main play.
While digital in-store retail media remains a small fraction of total retail media spend, the real challenge is integrating digital formats into physical stores thoughtfully to create a cohesive customer experience rather than a fragmented one.
Bicultural Latinos drive faster spending gains and reward culturally fluent brands with loyalty and action.
Higher fuel, freight, and inflation threaten margins as shoppers grow more price conscious.
A new 8% package fee risks compounding volume declines as Amazon reevaluates its shipping mix.
51% of UK/US content and creative professionals say they're using AI to accelerate creation, tagging, or organization, it's the top method for improving content production, ahead of cross-team collaboration (41%) and performance measurement (38%), according to a November 2025 survey from Canto and Ascend2.
Meta's new genAI tools speed production and improve performance, but consumer trust still challenges payoff.