Key stat: Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.

Beyond the chart:

• The nine-platform concentration isn't a static picture, it's an expanding one. The number of brands spending $50 million or more on streaming TV grew 23% in 2025 to 32 total advertisers, per MediaRadar.
• Meanwhile, streaming's audience fragmentation explains why multiplatform reach matters so much. Some 70% of CTV viewers prefer streaming over linear TV for the ability to watch at their own pace, per LG Ad Solutions.

Use this chart: Drop this in your next streaming TV or media planning meeting to show how platform breadth correlates with ad spend share. Use the nine-platform vs. one-platform gap to benchmark your brand's distribution strategy, and make the case for why going wider on streaming could unlock a larger share of the market.

Related EMARKETER reports:

• Data Drop: 4 Charts on US Streaming TV Advertising Trends (EMARKETER subscription required)
• US Ad-Supported vs. Ad-Free Streaming Video Viewers 2026 (EMARKETER subscription required)

We prepared this article with the assistance of generative AI tools and stand behind its accuracy, quality, and originality.