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Note: internet users of any age who submit a search query into Microsoft Bing (browser or app) via any device at least once per month; includes those who interact with AI-generated search summaries without engaging with traditional search results

Additional Note: Searches conducted in Bing’s standalone conversational AI search interface are excluded.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

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